ABOUT EMMA
Emma Petterwood is the founder and creative director of ROMY, an independent Australian fashion label born in Tasmania in 2022.
Emma has always believed that the right piece of clothing can make you feel a little more like you.
She designs instinctively and from the heart, guided more by feeling than by season. Having stepped away from the traditional fashion calendar, Emma follows the ideas she can’t stop thinking about and designs the pieces she genuinely wants to wear. She has a love for great outerwear, so no matter the season, there’s almost always a great jacket involved.
ROMY is designed for women who love fashion but dress for themselves. Women who know their style, and women still discovering, or rediscovering, what makes them feel most like themselves.
For Emma, the best clothes don’t change who you are. They bring more of you out.
THE ROMY PHILOSOPHY
Feel-good fashion.
ROMY began with a love of colour, art and print—expressive clothes designed to bring joy to the everyday. That spirit still sits at the heart of everything we do.
Over the years, our approach to making them has evolved. We’ve stepped away from the traditional fashion calendar in favour of fewer collections, smaller quantities and more space for great ideas to become extraordinary pieces.
We believe in clothes with personality. Beautiful fabrics. Unexpected colour. Original artwork. Impeccable details. The jacket you reach for constantly and the dress that makes an ordinary day feel anything but.
We don’t believe a wardrobe needs to be endless to be exciting. We’d rather make the pieces you really want, wear often and love enough to keep.
Made to be worn. Made to be loved. Made to make you feel good.